Icons Press Release: July 2, 2012

UK Football Fans Fall In Love With Leo Messi

Signed Leo Messi products from Icons.com outselling the rest by 4 to 1

FORMER Manchester United Merchandising Director, Edward Freedman, says sales figures for Icons.com’s Leo Messi signed memorabilia prove the Argentinian maestro is now the UK’s best-loved player.

Freedman chairs Icons.com - the most trusted football memorabilia supplier in the game, providing sought-after signed shirts, photos and other products to fans and gift buyers throughout the world.

The former Managing Director of Tottenham Hotspur, hailed by The Economist as “football’s merchandising guru”, says Messi memorabilia now outsells Ronaldo, the next best selling player, by a factor of 4 to 1 and leaves Rooney and Gerrard trailing in his wake.

The Icons Chairman said:

“UK football fans love Spanish football and Messi in particular. He’s the neutral’s favourite with most football lovers now agreeing he is the best in the world, if not the best ever. The UK public has fallen in love with him.”

“Everyone wants to be close to greatness and by owning a signed Messi shirt then you’ve got the world’s very best. When Icons.com says ‘signed by the world’s best’, we mean it.”

Icons also sell its memorabilia in Harrods where the Argentinian legend outsells otherplayers by 5 to 1. Icons.com now sell his shirts to 78 countries around the world.

The company stocks ten Messi products including a signed and framed Barcelona 2011/12 home shirt; a dual signed Barcelona 2011/12 home shirt with Andrés Iniesta; a signed Adidas boot and a selection of signed iconic photographs of the great man in action.

Messi’s range of signed memorabilia outsold Icons range of other products - signed by the likes of Kaka, Robin Van Persie, Luis Saurez, Andres Iniesta and even Diego Maradona - by the bucket load between April 2011 and April 2012.

Freedman added:

“Does this mean UK football fans are getting less tribal and more sophisticated? That remains to be seen. But it does show how strong the Barcelona and Messi brands have become. They are setting new standards for the game and, in turn, reinventing the football memorabilia market.”

You can view and buy Icons’ range of signed products at www.icons.com.

For more information on this product, or Icons.com, or for interviews with Edward Freedman, please contact Ben Lee on blee@hardhat.co.uk or 07961 820 579.

NOTES TO EDITORS:

1. Sales figures through Icons.com from April 2011 and April 2012:

Player - Team / Nation = Units sold

Leo Messi - Barcelona, Argentina = 2021

Cristiano Ronald - Real Madrid, Portugal = 496

Robin Van Persie - Arsenal, Holland = 481

Kaka - AC Milan, Brazil = 477

Luis Suarez - Liverpool, Uruguay = 409

Andrés Iniesta - Barcelona, Spain = 386

Steven Gerrard - Liverpool, England = 365

Wayne Rooney - Man Utd, England = 274

Diego Maradona - Argentina = 261

Fernando Torres - Chelsea, Spain = 254

2. Icons has been in business since 1999. Icons is one of the oldest memorabilia operators in the country, if not the world.
3. Edward Freedman has over 40 years experience in the retail industry and in the late 80s was Managing Director of Tottenham Hotspur. He then moved to Manchester United and became Managing Director ofManchester United Merchandising from 1992 onwards. Over the next six years he transformed the commercial side of the club's operation and built Manchester United into the biggest brand in world football. He was also a key player in the formation of the Premier League and was hailed by The Economist as "football's merchandising guru".
4. Icons.com are an international brand and supply to well over 70 countries each year and haverepresentatives in North America and regularly supply customers in Japan, Australia and the Middle East.
5. Icons.com employs the highest standards in the signed football merchandise industry to assure customers of the authenticity of its products. At each event, photographs document each signature and Icons creates a Certificate of Authenticity (COA) for each item including the date and venue and a picture of the product and the signing image. Each product carries a uniquely coded Icons hologram whose identical twin is added to the COA which is signed by the Icons Managing Director.
6. Icons were awarded the world's first ever signed football memorabilia license by FIFA in 2010. This summer Icons has been awarded the first ever official license for the UEFA Champions League.
7. Icons have partnered with Sky Sports’ Revista De La Liga programme for years now. They are also now the official partner of the Abu Dhabi Media Company who own the rights to the Premier League throughout the Middle East.
8. Icons also run regular promotions with the likes of Sky Sports, The Blizzard, 442 and GuillemBalague.com.
9. A Spanish version of the Icons website is available for Spanish fans.
ENDS

On Wednesday evening last week, the icons.com met up with Lionel Messi, surely soon to be crowned World Footballer of the Year. This is the fourth time we've met the Argentinian maestro, the first signing session was way back in 2006 on the same day as Liverpool were beating West Ham FA Cup Final.

It pays to talent spot, as back then he had just broken into the Barcelona first team and was on the fringes of the Argentian national team. Since then Leo has gone from strength to strength and his products have flown out our online store, and from Harrods - icons.com's exclusive retail outlet.

This time around we were able to ask Leo to sign a range of exclusive photographs all from the 2009 Champions League final. There are four classic shots available, one of him scoring past a shocked Van Der Sar, one holding up his adidas boot in celebration, one where he's raising the European Cup above his head and, finally, one of him running to the crowd, arms outstretched in classic, iconic pose.

Lionel was more than happy to sign a range of his special adidas F50i Tunit blue boots, the same ones he wears every week in the Nou Camp. These really are collector's items and look especially good when framed. Here's a photo of him signing one of the boots.

As well as a number of Barcelona current home shirts, we also got him to sign five of last year's Champions League shirt with a special "Leo Messi, Campeons 2009" signature. We'll be framing these in the new icons.com style and they'll be on the site shortly. We expect them to sell out quickly, so watch this space.

Icons.com products are always signed by the world's best of course, but if anyone can claim to be the world's best footballer, it's the Barcelona's number 10.